The knee-jerk reaction to the over-the-top demand from customers for easier ways to find products, buy products and receive them has sparked a “Gold Rush” to e-commerce and marketplace integration. There are numerous ways to integrate with familiar services such as Shopify, Amazon, and Target, but many of these don’t take into account the long tail of a “purchase” or “return”. This set of presentations examines the best practices and pitfalls of integrating with marketplaces and e-commerce applications. More importantly, orchestrating and governing the backend processes associated with fulfillment, including what happens if the customer needs to return a product.